Blog
Plain-English articles on e-commerce tracking — why GA4 and Meta lose sales, what that costs you, and how to measure what you actually sell.
Where does your tracking data disappear? Ad blockers, iPhone, and consent
Your checkout says 100 sales but GA4 shows 60. So where exactly do those 40 sales go? Ad blockers, iPhone, and cookie consent — we open up the three main leak points one by one.
Read more →Why does GA4 show fewer sales than your checkout?
Your checkout says 100 orders, GA4 shows 60. You're not misreading it and GA4 isn't broken: it can't count what it never sees. Here's where the gap comes from, what it silently costs your ad budget, and the 5-minute gap test you can run on your own store.
Read more →What happens to your tracking when customers click "Reject"?
A customer who clicks Reject on your cookie banner still browses, still checks out, still pays. But for GA4 and Meta, that sale never happened. Here's how big the invisible segment really is — and how it quietly skews your ad decisions.
Read more →Is your tracking broken? How to tell
Tracking almost never breaks with a loud error — it just quietly stops, and you find out weeks later when your ad numbers look off. Here are the signs to watch for, and how to catch a break early.
Read more →What is server-side tracking? A plain-English guide for store owners
You've seen "server-side tracking" recommended as the fix for missing sales data — but what is it, really? Here's the plain-English version: what it is, why it's more reliable, and whether you need any technical know-how.
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